Sunday, October 12, 2008

#8 Something I've Never Done Before

So the first week of classes are over. Only nine left.

We have three classes per week (one being taught by a team at Saatchi, one is taught by a team at an agency called Lean Mean Fighting Machine, and another is taught by a team of freelancers). Yes, the agency is really called Lean Mean Fighting Machine. Cool, right?

Each class so far has given two briefs and each teacher has requested that we focus on strategy rather than execution. Strong strategy is something London agencies are known for.

Except for one class. It is our class with the two freelancers. Yes they have given us a traditional advertising brief (assignment for those of you not in advertising), but also every week they will give us an "alternative brief". This weeks alternative brief is:

Do something you've never done before.

Ok, done. Sounds easy. I'm living in a country I've never been to before. I'm navigating my way through one of the world's most historic cities. But I think the assignment is more than that.

Well, I've never balanced a quarter on my tongue while playing the banjo. Yeah, that isn't the assignment. I think the challenge is more about conquering a fear than doing something original.

It is more about self improvement and self discovery.

So, I'm looking for ideas. Is there anything you have done that I might want to do for this assignment? Anything that might be enrich my outlook on life? Ok, didn't mean to put all that pressure on you. But I think you get the idea.

Please comment to this blog with your suggestions.

Thanks!

2 comments:

Anonymous said...

You should go around the city and convince people that you're they're best friend from childhood and be upset that they don't remember you. See how many people you can trick (then buy them a pint after and explain.)

Press Play said...

My suggestion is bar fight, I think it would be invigorating to feel someone's nuckle's against your cheek.